Even with the news of being turned down by Yahoo, Microsoft has decided to go ahead without the aid of Yahoo. Bill Gates is standing strong in his bid to Yahoo and has decided to not revamp his offer stating that he believes that the offer that was given was more than fair. The next move is that Microsoft will be authorizing a Proxy Fight. This new move will actually cost Microsoft a lot less than their previous offer of $44.6 billion and bring down their financial costs to $20-$30 million. These actions could possibly result in a hostile take over, thus it may force Yahoo to have to act upon the requests of Microsoft. Other than these two main companies there is not much news for other companies to try and create another large merger, and without the help of Yahoo, I do not believe that Microsoft will be able to compete with Google in the way that they are imagining.
If everything goes the way that Microsoft plans, Google will have to step up their game in the market place. One thing that they have already started work on is the creation of the new G-Phone. A lot like its competitor, the iPhone, the creators of the G-Phone have already begun working on aspects of its predecessor that have been poorly accepted. They plan on marketing the G-Phone in different styles, which is something that the iPhone did not offer. Although many of the features that the makers of the G-Phone are hoping to achieve are outlandish, it shows that they are already thinking in a way that many of their competitors have been unable to.
In order to make the "Deep Web" more accessible, Google has been working to offer more services to offer its users more specified search options as well as allowing for more information to be found. Google Book Search, Google Scholar, Window Live Academic, and the Amazon Search inside the Book, are just a few examples of how Google is working to make the “Deep Web” a little shallower. Other examples of search engines that work to aid in this dilemma are Kelly Blue Book, the Library of Congress THOMAS, and the USDA PLANTS data base.
On the other side of making the “Deep Web” shallower, there are countries and governments who are working towards making items on the web unreachable by their citizens. Countries such as China, are working towards creating programs that can block information from being sent to the citizens from their country. The more and more that large companies come together to control search engines and other aspects of the internet, the less and less individuals will be in control of what they are able to see and find within the constraints of the online world. If a certain company/companies are in control of what you are searching, what do you think they are going to want you to find? I believe that slowly but surely, companies are going to start only showing information that is helpful to their own survival. Who would have thought that a search engine could cause so much trouble?
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